What is Coaching?

Coaching is a cooperative, tailored, and systematic communication process with focus on solutions which promotes actions, teaching and development through awareness, motivation and responsibility.

How can coaching help you?

  • Inspire and motivate
  • Improve performance
  • Optimise daily practise
  • Mental preparation for concerts/auditions
  • Discover what is preventing you from achieving your goals
  • Conquer nervousness
  • Achieve your potential
  • Personal development
  • Be your own efficient leader
  • Learn more about yourself
  • Talk freely and uncensored with someone outside your personal circle
Coaching and Mental training for musicians | Annika Fredrikssson
Coaching and Mental training for musicians | Annika Fredrikssson

Individual Coaching


An initial 20 minute consultation free of charge in which we address the area requiring focus and decide how many meetings would be necessary. You can choose whether or not to take your instrument along to sessions. A session is usually between 45 minutes and an hour. It is your decision as to which coaching arrangement suits you best.

If you are new to coaching I recommend that you book a set of 5 sessions. If you have previously taken part in one of my courses feel free to book single sessions.


I coach the majority of my clients by telephone – you can be anywhere and ring me up at a designated time. Otherwise we can meet at my workplace at Malmö Live or the Malmö Academy of Music. You are free to choose what suits you.

Coaching and Mental training for musicians | Annika Fredrikssson

Group Coaching

Thanks to funding from Lund University pedagogical development I can offer group coaching at Malmö Academy of Music to research and develop mental training in young musicians.

Four such courses, each of 10 hours were held in Spring 2019.

Course starts in the spring of 2020 were canceled due to Covid-19.

In September 2020, autumn group coaching started and in January 2021 a new group of students began a 10-week mental training program.

Next course “Mental Training for Musicians” starts in January 2022.

Lectures, Coaching and Mental training for musicians, Annika Fredriksson


With lecture I want to inspire a higher awareness of how our thoughts affect our lives and our performance. Through coaching questions and recognizable examples participants gain new insights.

On February 4, 2020,  a lecture was held for master´s students at the Malmö Academy of Music.

Prices until 31th of July-22

Individual Coaching
600kr per session
Course of 5 sessions
400kr per session
Student Course of 5 sessions

Companies can negotiate a fee.

All fees excl. VAT.

Prices from 1th of August-22

Individual coaching
800 Skr
Course of 3 sessions
2250 Skr
Course of 5 sessions
3500 Skr
Course of 8 sessions
5360 Skr
Year subscription, 12 sessions coaching for a year adapted to your wishes. Includes follow-up via telephone calls and mail
Price on request
Group Coaching- for participants of 3-8 people adapted to your wishes
Price on request
600 Skr
Student Course of 3 sessions
1710 Skr
Student Course of 5 sessions
2700 Skr

Companies can negotiate a fee.

All fees excl. VAT.