What is Coaching?

Coaching is a cooperative, tailored, and systematic communication process with focus on solutions which promotes actions, teaching and development through awareness, motivation and responsibility.

How can coaching help you?

  • Inspire and motivate
  • Improve performance
  • Optimise daily practise
  • Mental preparation for concerts/auditions
  • Discover what is preventing you from achieving your goals
  • Conquer nervousness
  • Achieve your potential
  • Personal development
  • Be your own efficient leader
  • Learn more about yourself
  • Talk freely and uncensored with someone outside your personal circle
Coaching and Mental training for musicians | Annika Fredrikssson
Coaching and Mental training for musicians | Annika Fredrikssson

Individual Coaching


An initial 20 minute consultation free of charge in which we address the area requiring focus and decide how many meetings would be necessary. You can choose whether or not to take your instrument along to sessions. A session is usually between 45 minutes and an hour. It is your decision as to which coaching arrangement suits you best.

If you are new to coaching I recommend that you book a set of 5 sessions. If you have previously taken part in one of my courses feel free to book single sessions.


I coach the majority of my clients by Zoom. Otherwise we can meet at my workplace at Malmö Live or the Malmö Academy of Music. You are free to choose what suits you.

Coaching and Mental training for musicians | Annika Fredrikssson

Group Coaching

Thanks to funding from Lund University pedagogical development I can offer group coaching at Malmö Academy of Music to research and develop mental training in young musicians.

In the spring of 2024, the course will be given as a stand-alone course at Lunds University under the name “Sustainable music making”

Ensembles are welcome to book sessions as a group.

Lectures, Coaching and Mental training for musicians, Annika Fredriksson


With lecture I want to inspire a higher awareness of how our thoughts affect our lives and our performance. Through coaching questions and recognizable examples participants gain new insights.

The lecture is given in Swedish or English and is aimed at music academies, folk high schools, secondary schools, associations and clubs.


Individual coaching
Course of 3 sessions
Course of 5 sessions
Course of 8 sessions
Year subscription, coaching for one year tailored to your needs. Includes follow-up via telephone calls and mail
Price on request
Group Coaching/ Ensemble for participants of 3-12 people adapted to your wishes
Price on request
Student Course of 3 sessions
Student Course of 5 sessions

Companies can negotiate a fee.

All fees excl. VAT.

The “Coaching”service can be classified as a “simpler web-based training service. You can therefor use your helathcare allowance for this. Of course, you should check with your employer first. According to the Swedish Tax Agency´s rules, it is possible.

If the total amount of the coaching is higher than your care allowance, you can use your care allowance for part of the coaching.